The epic launch of Royal Capital
With a new visual identity in place, Sjöö Sandström was all set to initiate the greatest launch in the company's history. The ambition was to take the brand to a whole new level of exclusivity, to the same international heights once occupied by legendary Swedish watchmaker Viktor Kullberg. And the tool for this process was Royal Capital – the finest timepiece ever designed and built in Sweden.
Featuring an 18K pink gold case as well as a double-domed sapphire crystal glass, Royal Capital demanded an equally striking launch campaign. Always starting out from the product itself, we soon came up with the idea of "Swedish tradition meets Swiss perfection" (Vaucher movement), a combination we wanted to reflect in our communication.