Updating an established concept with a clean sheet
Studio B3 and L6 describe themselves as a meeting place for anyone working with interiors, architecture, lighting and design. A showroom in central Stockholm and one in Gothenburg allow a number of leading interior companies to display their products for public spaces and private homes. The trendy meet the classics in a unique atmosphere.
We were asked to help Studio B3/L6 add a freshness and a spark to their identity and their website as well as their marketing materials. Already a strong brand among established architects, Studio B3 and L6 wished to find a way to meet and attract the younger generation and obtain the same position among them.
Our challenge lay in giving Studio B3/L6 a strong expression of their own, while still making room for all the brands within the concept. We chose to look at their service as an analogue tool for the architect, a place to feel the fabrics, study the details of the furniture and put together a physical mood board, suitable to communicate with customers. We have used the idea of the mood board in the design, keeping it clean and simple, like a sketch pad on which to add elements to create an entirety.