Vedum Art Branding with a strong communicative design concept

Launching campaign with focus on positioning in product design

Vedum, a family business since its start in 1919, develops and produces high quality kitchen and bathroom interiors. The company has 370 employees and head office and production is located in Västergötland, Sweden.

In 2012 we were asked by Vedum, already a client at the time, to launch a new line of bathroom products, created by prestigious Swedish designer Jesper Ståhl, and, simultaneously, position Vedum as a strong brand in terms of design, know-how and craftsmanship.

Our strategy was divided into two steps, first building a strong, communicative design concept, then achieve spread through launching event and social media activity. The outcome was a successful campaign, gaining great coverage and attention from both market and press. The product design was later being awarded with the Red Dot Award.

PAUSE

Launching event

We arranged a launching event dressed as an art exhibition at Konstnärshuset, Stockholm. Presenting the products as an art installation, a physical mood board, accompanied by art photos, we placed the inventive and sculptural bathroom interior in a new setting.