A distinctive line – throughout the brand experience
Swedese’s expression runs like a line through everything they do. From their work with sustainability to the launching of a new product. Using an actual line, we created a visual concept that can appear on all communicative units, from window displays to social media posts to digital units. The line emphasizes Swedese’s wish for consistency and it is a reflection of the brand personality – linking a strong heritage with a genuine curiosity for the future.
A visual concept for Swedese’s presence at Stockholm Design Week.