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Energizing the connected bike

We conceptualized and built the logic around Crescent’s connected bike. Using both physical and digital campaign material, including POS items as well as various activation processes, we gave birth to the Crescent Koppla concept.

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brand strategy product concept visual identity

Focusing on the details of a sub brand to reach new goals

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physical experience brand strategy visual identity

Refining an iconic brand in the e-bike era

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