Launching the first smart, connected e-bike concept in Sweden.

In close collaboration with Crescent, we developed and launched an ingredient brand for a new range of smart, connected e-bikes. The concept was created with the long term objective to become a shared asset for brands in the group. Being the first brand in Sweden to integrate e-bikes with an app platform, puts Crescent in a leading positon within smart bicycle mobility.

The concept that includes naming and visual identity was rolled out both in physical and digital campaign material, interface branding, identity on bicycle frames and a dedicated website.