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Swedish Government

A meeting point for people, ideas and innovations

This is our proposal for the Swedish pavilion at the World Expo in Dubai in 2020. The exhibition is a multi-sensory experience that takes the visitor on a journey through cutting edge Swedish innovation with nature and the four Scandinavian seasons as a coherent theme. All permeated with human cooperation and innovative thinking, gathered under the message "Co-creation and innovation – it´s in our nature". The concept is a collaboration between Sweco Architects, Grand Public and Tierra Grande Productions.

The concept is built upon the idea of the Swedish red barn, found in thousands across our country.

Go to Rebranding Craft


product communication concept visual identity brand strategy

A redesign to match world champions and everyday heroes

Go to Craft – ISPO 2020


brand strategy design concept physical experience

Shaping the physical experience of a sports brand

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