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Habo

Focusing on the details of a sub brand to reach new goals

The mission was to attract new markets, architects and professional interior designers. We therefore created a new sub brand, which allowed us to build a new platform for product development as well as establishing new distribution channels. This provided us with alternative ways to process the market and reach new goals.

Go to Craft – The Everyday Training Wardrobe

Craft

product concept visual identity campaign

Creating an everyday training wardrobe

Go to Craft – ISPO 2020

Craft

design concept brand strategy physical experience

Shaping the physical experience of a sports brand

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