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A distinctive line – throughout the brand experience

Swedese’s expression runs like a line through everything they do. From their work with sustainability to the launching of a new product. Using an actual line, we created a visual concept that can appear on all communicative units, from window displays to social media posts to digital units. The line emphasizes Swedese’s wish for consistency and it is a reflection of the brand personality – linking a strong heritage with a genuine curiosity for the future.

A visual concept for Swedese’s presence at Stockholm Design Week.

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Crown the business strategy with a brand platform

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Focusing on the details of a sub brand to reach new goals

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