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The Everyday Training Wardrobe

We conceptualized and designed a NOOS product segment for the sportswear brand Craft. A concept that stands the test of time and that can be used to develop new products for many seasons to come. We focused on the simplicity and joy of everyday training, the workout that is accessible for everyone seven days a week.

Go to Habo Selection


product concept web development visual identity

Focusing on the details of a sub brand to reach new goals

Go to Rebranding Craft


brand strategy visual identity product communication concept

A redesign to match world champions and everyday heroes

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