Brand strategy and identity for NIO Fondsmæglerselskab.
Rethinking the market
Nordic Investment Opportunities, NIO, pioneers in providing access to best-in-class private market funds for family offices, foundations, institutions and wealthy individuals. Thereby opening new opportunities to previously unserved investors. The company – based in Copenhagen – launched in the first half of 2019.
Grand Public has had the pleasure of being on board since the beginning of the NIO journey – working side by side with the very talented and experienced founders. Our objective was to crown the business strategy with a brand platform, finalize the company name, and create a visual identity. We loved the challenge!
The creative concept is built on a contemporary, Nordic look & feel, and a strong wordmark inspired by financial graphs and symbols. Simple and honest yet sophisticated. The work has since been implemented on the company website, printed material, etc. Not everyone suits the client profile for NIO’s services, but we are confident that the ones who do will enjoy their work.