Royal Capital Product launch for a whole new level

The epic launch of Royal Capital

With a new visual identity in place, Sjöö Sandström was all set to initiate the greatest launch in the company's history. The ambition was to take the brand to a whole new level of exclusivity, to the same international heights once occupied by legendary Swedish watchmaker Viktor Kullberg. And the tool for this process was Royal Capital – the finest timepiece ever designed and built in Sweden.

Featuring an 18K pink gold case as well as a double-domed sapphire crystal glass, Royal Capital demanded an equally striking launch campaign. Always starting out from the product itself, we soon came up with the idea of "Swedish tradition meets Swiss perfection" (Vaucher movement), a combination we wanted to reflect in our communication.


Digital Strategy

The digital strategy focused on creating a campaign site that should act as a landing page for consumer traffic relevant to the launch of Royal Capital. A site that matches the exquisite quality and feel of the luxurious timepiece.

Swedish tradition

Design that whispers

Swiss Perfection

The art of a movement

A new level of exclusivity

The art of manufacturing clocks and watches has a long and proud standing in Sweden. In the middle of the 19th century, for example, Viktor Kullberg gained worldwide reputation for his pocket watches and naval chronometers. Building on this tradition, Royal Capital intermingles time-honored knowledge with the kind of luxury that defines its native country.

The result is a watch that takes Swedish watchmaking to a whole new level of exclusivity.

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Launching event

Apart from a campaign site, ads and product manual, the launch also included an epic event at the famous Artipelag in the Stockholm Archipelago. A place that perfectly manifests Swedish luxury as well as our positioning of the Sjöö Sandström brand: low key yet dazzling, and always sophistically one with nature. Of course the launch was a huge success.