Launching campaign with focus on positioning in product design
Vedum, a family business since its start in 1919, develops and produces high quality kitchen and bathroom interiors. The company has 370 employees and head office and production is located in Västergötland, Sweden.
In 2012 we were asked by Vedum, already a client at the time, to launch a new line of bathroom products, created by prestigious Swedish designer Jesper Ståhl, and, simultaneously, position Vedum as a strong brand in terms of design, know-how and craftsmanship.
Our strategy was divided into two steps, first building a strong, communicative design concept, then achieve spread through launching event and social media activity. The outcome was a successful campaign, gaining great coverage and attention from both market and press. The product design was later being awarded with the Red Dot Award.