Vox Hotel A full-scale branding assignment

Full-scale branding with a brilliant touch

Jönköping is one of Sweden's leading hotel cities, thanks largely to the Elmia expo and conference center which attracts thousands of visitors every year. But even though the city has a consistent and high occupancy throughout the year, no new hotels have been added to the skyline for almost three decades. Not until one of the city's developers recently decided to give it a go.

And so, in 2014 Vox Hotel opened its doors in downtown Jönköping, offering both efficient stays as well as deluxe suites with an amazing view over Lake Vättern.

Proudly, we played a major role in branding this young and modern premium hotel. The project was a full-scale branding assignment, where we created everything from web design and facade signage to all interior communication including stationery, pictograms and the staff's nametags.

Digital Strategy

The objective of the digital strategy has been to extend the hotel visit digitally. Communicating online via the website, Facebook and Instagram, Vox Hotel inhabits the same space as its target group. In this digital realm, the hotel communicates with the guests, encourages them to share their experience, and enables them to make their reservations online.